Jeff Limon & Jacob Baas
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Uber Driver


Drivers come first

Uber approached us to help create a recruitment campaign. We decided to put their drivers squarely in the spotlight, focusing on what moves them most in life.

We collaborated with Johnny Green of Anonymous Content and Nicholas Britell (Moonlight, If Beale Street Could Talk) to bring this to life. Our role: original concept, development through testing, scripts, design, and creative leadership throughout.