Jeff Limon & Jacob Baas
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Facebook

 

Friendship is a story

Facebook wanted to showcase the power of photography and friends. So we helped them create 'The Story of Your Friendship', a personalized series of films featuring an interactive sculpture of memories and friends, bringing to life your Facebook experience in an entirely new way.

 
 
 
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Over the course of the project, Facebook created more than 67 million personalized films, containing over 4 billion photos. 

Originally conceived as a scripted spot, we collaborated on the visual treatment (inspired by Alexander Calder's mobiles) for the overall art direction and design on the film.