Jeff Limon & Jacob Baas



Friendship is a story

Facebook wanted to showcase the power of photography and friends. So we helped them create 'The Story of Your Friendship', a personalized series of films featuring an interactive sculpture of memories and friends, bringing to life your Facebook experience in an entirely new way.


Over the course of the project, Facebook created more than 67 million personalized films, containing over 4 billion photos. 

Originally conceived as a scripted spot, we collaborated on the visual treatment (inspired by Alexander Calder's mobiles) for the overall art direction and design on the film.