Jeff Limon & Jacob Baas
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Google

Google Winter Wonderlab

 

Google Holiday Magic

Google wanted a unique holiday experience to celebrate a new line of Nexus products. And they wanted to take their first steps into the retail environment. We gave them the Winter Wonderlab, an interactive snow globe where visitors could make and share automated Phantom portrait films captured at 500 frames per second on a custom 180º track.

 
 
 
 
 
 
 
 
 
 
 
 

A native app transformed the physical waiting line into a virtual queue. Installed on Nexus tablets, the app allowed users to register for a specific time in the dome. They had access to the entire Google Play library of music, movies, tv shows and games. And after recording their video, users could return to the app to add music and share it out to their friends and family.

 
 
 
 
 
 
 
 

We created an NFC card (dubbed the Snowpass) that allowed people to sync their personal info and preferences to a unique url where their video would be posted.

 
 
 
 
 
 

Winterwonderlab.com was the digital hub for the entire experience. The videos, Nexus product info, and directions to the Wonderlab locations all lived here. In malls the experience was promoted through an extensive OOH campaign.

 
 
 
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Over 10 million people saw the Winter Wonderlab in person while earned media generated 427 million impressions. But most importantly, visitors averaged 8 minutes learning about Google products, creating a video, and sharing them with their friends.