Jeff Limon & Jacob Baas


Say Thanks


Power of thanks

When Facebook approaches you to develop a series of online films, custom made for 2 billion people, you say YASSSSS!

Say Thanks was an interactive video experience that invited people to express their gratitude by creating and sharing personalized films with friends and family on Facebook.


We worked closely with Buck and the Facebook Factory  on every aspect of this project — digital strategy, UI/UX, scriptwriting, and informing the design direction that would be shared with over two billion active users worldwide.


Within the first 6 months, over 200 million Say Thanks videos were created. At its peak, 3.3 million Say Thanks videos were created per hour — 55,000 per minute.

Say Thanks also set the template and tone for a number of celebratory experiences to follow like this, this, and this.