Code is design
Braintree is just a few lines of code in the online payment process. But that code enables powerful commerce and world-changing companies like Uber, Airbnb, Slack and more.
We developed a new strategic and visual solution based in ASCII art (which developers embed in their source code as a secret, surprise message for other devs). This solution launched the Braintree brand around the world, featuring new identity, print, OOH, digital, experiential, code art and even video games hidden in the source code of popular technology sites.