Jeff Limon & Jacob Baas
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Braintree

 

Code is design

Braintree is just a few lines of code in the online payment process.  But that code enables powerful commerce and world-changing companies like Uber, Airbnb, Slack and more.

We developed a new strategic and visual solution based in ASCII art (which developers embed in their source code as a secret, surprise message for other devs). This solution launched the Braintree brand around the world, featuring new identity, print, OOH, digital, experiential, code art and even video games hidden in the source code of popular technology sites.

 
 
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This campaign extended into partner films, educational content, and digital experiences that included an open-source Github project that brought to life the art and science of code.

 
 

Credit: Tom Zukowski

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