Jeff Limon & Jacob Baas

Android Wear 2.0


Every moment matters

Google asked us to help launch Android Wear 2.0. So we partnered with our friends 1st Ave Machine and Karim Zariffa to develop a campaign that explored what can happen in a Magic Minute.

On large scale sets, each film created a world of carefully balanced product and visual storytelling.


The films coincided with an influencer campaign, The Magic Minute Project, that was created in a collaboration with Stink Digital. Thirty different athletes, fashionistas, urban explorers and musicians were challenged to discover what's truly possible in a minute.