Jeff Limon & Jacob Baas
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Android Wear 2.0

 

Every moment matters

Google asked us to help launch Android Wear 2.0. So we partnered with our friends 1st Ave Machine and Karim Zariffa to develop a campaign that explored what can happen in a Magic Minute.

On large scale sets, each film created a world of carefully balanced product and visual storytelling.

 
 
 
 
 
 
 
 
 
 
 
 

The films coincided with an influencer campaign, The Magic Minute Project, that was created in a collaboration with Stink Digital. Thirty different athletes, fashionistas, urban explorers and musicians were challenged to discover what's truly possible in a minute.

 
 
 
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