Every moment matters
Google asked us to help launch Android Wear 2.0. So we partnered with our friends 1st Ave Machine and Karim Zariffa to develop a campaign that explored what can happen in a Magic Minute.
On large scale sets, each film created a world of carefully balanced product and visual storytelling.
The films coincided with an influencer campaign, The Magic Minute Project, that was created in a collaboration with Stink Digital. Thirty different athletes, fashionistas, urban explorers and musicians were challenged to discover what's truly possible in a minute.